

SHIRELI MANUFACTURING COMPANY
ABOUT US
Shireli Manufacturing Company specializes in the production of food ingredients, health and wellness products, and household cleaning solutions. At the core of its product portfolio is ZANG Gulaman Jelly Powder Mix, a versatile, high-quality food ingredient made from natural seaweed extracts. Shireli’s commitment to responsible sourcing reflects its dedication to supporting the Philippine agriculture and aquaculture industries while ensuring superior product standards.
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Shireli plays a pivotal role in empowering small business owners and micro-entrepreneurs throughout the Philippines, particularly within the thriving palamig beverage market. By providing innovative solutions that deliver “Mas Madami, Mas Masarap, Mas Sulit” (More Yield, Better Taste, More Economical), Shireli strengthens business opportunities while offering products that uphold cultural relevance and familiarity for consumers across domestic and global markets.
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CERTIFICATIONS
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Food and Drug Administration (FDA)
HALAL
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MISSION
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To empower families and communities by delivering high-quality, innovative products that enhance everyday life while supporting sustainable practices and local industries.
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VISION
A future where every family thrives through access to affordable, culturally relevant, and sustainable solutions that foster progress and joy.​
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QUALITY POLICY
SHIRELI recognizes that customer satisfaction is an integral aspect in the manufacture and sale of food ingredients, health and wellness products, and household cleaning solutions. In line with this, the following factors and commitments are considered critical to the success of our business:
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Quality
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Food Safety
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Productivity
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Continual Improvement
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